Shane Edwards

Digital Director, Software Engineer and
Web User Interface Consultant


Hello there...

With a background in Web Design/Development, I've contributed my talents to companies in the Cardiff and surrounding areas for over 10 years. With a focus on user experience, design and new technologies in front end development and media, I have a keen interest in user interface design and development to cater for your customer’s needs and capture their attention for the long haul.

My employment history involves pushing reputable companies such as Principality, Target and Comtec to achieving and surpassing their web design and development targets, while being renowned for delivering beyond the tasks requirements and exceeding all expectations.

CV image - Shane Edwards

Personal Details

I've always lived in Penarth and the Sully area of Cardiff. At school I was always interested in art and drawing to communicate ideas. Soon after graduating, I dove head-first into coding websites and specialising in front-end development.


Lives in: Sully, Vale of Glam
Qualitfications: BA New Media (Media Production)
Telephone: 07990 926278

Favourite things...

Good things come to those who wait

Sausages, of any kind, not fussy


Red Bull X1 Prototype (if only!)




2004 - 05

BA Media Production (New Media)



2002 - 04

HND Design for Interactive Media


Career History

Sonovate – Fin-tech Company

Oct 2014 – Present

Front end developer (AngularJS)

  • Responsible for front end implementation of Sonovate’s cutting-edge web application.
  • AngularJS MVC, Responsive design, RESTful services, working with JSON (from RavenDB backend) for feature implementation.
  • Performance enhancements (LESS architectural enhancements, code minification, Gulp build process optimisation).
  • Javascript BDD unit testing.
  • Agile workflow, daily stand-up meetings, brown bags, You Track for issue tracking. Functional testing GIT version control; branching, merging, pull requests (Github).
  • Implementation of UX/UI wire frames and design mocks into the application.
  • Webstorm, Visual Studio IDE’s

Principality Building Society – Financial Services

May 2011 – Sept 2014

UI Front end developer and designer

  • Sole responsibility for designing and coding web page templates in Visual Studio (CSS, OO Javascript, jQuery, XSL, XSLT) using strict brand and style guidelines for the Sitecore CMS that manages content for
  • Became a certified Sitecore HTML Developer.
  • Lead the development team in front end development giving consultancy advice and direction to .NET developers for UI code integration.
  • Helped the .NET team integrate a design stage effectively into their Agile process.
  • Give consultancy advice and direction to the marketing department for design and brand-related issues.
  • Produce wire frame user journeys for online functions and key parts of the online application process with mocks based on consistent research from business surveys and focus groups.
  • Always show outside-the-box thinking of initiatives that colleagues keenly want to adopt and be part of (Christmas Campaign [Flash], UI Showcase [Backbone MV], Responsive Design [Single page application]), each initiative is usually fun to use and adds great value to the business.
  • Often get freelance work from colleagues in different parts of the business.

Target – Loans Software Company

Nov 2009 - 2011

Front-end developer and designer

  • Responsible for providing design mocks based on client consultant requests for their IFaces product that’s produced for insurance companies to manage accounts and invoices.
  • Wrote custom Javascript, HTML and CSS to build all design concepts into prototypes.
  • Implemented UI prototype code into their IFaces product using the Rational Application Developer environment and CVS for check-in.
  • Give advice and support to Java developers on how to create UI code and how to debug.
  • Ensured cross-browser compatibility.
  • Used JIRA for bug tracking and support.

Note: Website design created in this period as a B2B product and not distributed in the public domain. Client company: Tower based in Australia.

Comtec - The Travel Technology Company

June 2008 – Nov 2009

Web Designer

Comtec are a medium sized company that supply Internet travel technology to some famous brand names such as; The Cooperative, First Choice, Thomas Cook, (America),, all of which I’ve had the privilege to create websites for as the UI Designer. Comtec’s business is very travel oriented; they have great relations with their clients and retain a lot of repeat business. My work involved skinning white-label applications with XHTML, CSS, Javascript and jQuery code using Visual Studio 2008 with Subversion and also Trac for internal support and bug fixing. I had the chance to expand my Actionscript skills whilst at Comtec, creating Flash maps that convert long/lat co-ordinates into pixels points.

Clients: Coop Travel (The Cooperative) | Travel Connect | | Comtec

Fotolibra - Image Warehouse

Oct 2007 - Feb 2008

Web Designer

My position as Web Designer was on a contract basis for 5 months on success of an initial 6 week trial period (websites:,, I was asked to create XHTML and CSS web pages and code for online applications. The process of work often involved creating Photoshop PSD layouts that were then cut to CSS and XHTML. Pages had to be vigorously tested to pass W3C standards.

Large background shine